This post is part of the series Websites 101
Other posts in this series:
Do you need a website? The obvious answer is yes, of course you do, but more and more small businesses are questioning the obvious. They’re relying on Google and social media to do the work for them. But Google and social media don’t always get you where you want to be, if anywhere at all. So let’s look at why small businesses need a website.
Establishing your brand
Branding is everything these days. From a quality logo to the way you speak to customers, you need to be on brand at all times. But how can your potential customers see your brand if you don’t have a website? They may stumble across you on social media, but do you want to leave your branding to chance?
Building a quality website with your brand in mind shows your customers that you care about how you’re presented to the world. That in turn shows them that you’ll care about how they are presented as well. That automatic trust is invaluable when it comes to building a relationship with your customers, and instantly sets you off on the right foot.
Not leaving discovery to chance
Are you being found online? If you don’t have a website, there’s a good chance you’re not. At least not by the amount of people you would be if you had a website. Google does index social media, but not at the individual post level. Your Facebook page might be found by Google, but it won’t rank nearly as high as a strong website.
Being found online is a gamble to start, but not having a website is like playing against a stacked deck. You’re relying way too much on chance. You can’t improve the SEO of a Facebook page, but you can fix the SEO of a website and improve your rankings.
Stop relying on walled gardens
Networking groups are a great way to get leads, but if you want to be found online you need to be where your customers can access you. Walled gardens like private and closed Facebook groups aren’t crawled by Google’s search
What do you do?
Now we’re back to the obvious. You need a website. But how to do you get one? That’s where we come in. We’re experts at getting small businesses started on the web. Reach out and we’ll happily give you a 30-minute consultation on the house.
Continue reading this series:
Websites 101: What’s a WordPress theme?