This post is part of the series The Disney Basics of Web Development
Other posts in this series:
- The Disney Basics of Web Development
- The Disney Basics of Web Development: A Positive Image and Energy
- The Disney Basics of Web Development: I am courteous and respectful to all guests, including children (Current)
The second of the Disney Basics is closely related to the first. Being courteous and respectful to all Guests, including children is of the utmost importance in business, as it defines your reputation. How you treat people, especially new clients, will follow you around. It is of the utmost importance that you treat people with kindness and respect.
Just Be Nice
It should go without saying, but the basic principle here is to just be nice. As I mentioned in the previous article in this series, you never know what your client is going through. Being nice to them might be the one positive interaction they have all day.
Even when things are going poorly, if you can maintain composure and stay nice throughout the process, you’ll come across as more professional. That professional reputation is everything in the web development business as there are so many unprofessional people in it. They don’t take the time to care about their clients beyond the paycheck. The ones that do get remembered, and get referrals.
Speak at Their Level, Not Yours
At Disney, speaking at their level was quite literal. When dealing with children, you want to kneel or crouch down and talk to them at eye level, so as to give them the impression that they’re just as important as you. In the tech business, this has more to do with how you speak to clients.
The key here is to avoid technical jargon. Most likely your client is hiring you to do something they can’t even understand. Talking to them in jargon is only going to confuse them and make them feel uncomfortable. It’s important to break things down into terms they’ll understand. That may take some getting used to, but when your client feels comfortable with you they’re more likely to give you more business or at least refer business to you.
Find Teachable Moments
If your client is a bit more on the technical side, or even if they’re not, another courtesy to extend to them is teaching clients the hows and whys of what you’re doing for them. This builds trust with your clients and makes them want to continue working with you. Much like how blogging helps convince prospective clients that they’d rather hire you instead of doing it themselves, teaching your clients shows them that it’s better to have a professional on the job.
There are many ways to extend courtesy to your clients. Find the right ones and they’ll keep coming back for more business.
Image Credit: Walt Disney Parks and Resorts
Continue reading this series:
The Disney Basics of Web Development: I Stay in Character and Play the Part