This post is part of the series Social Media 101
Other posts in this series:
Twitter is an exciting platform that allows real-time responses from your followers and followers of another user or a hashtag. In this Twitter 101 piece, I will let you know how to create an engaging tweet that will hopefully get not just likes but retweets.
If you have a small to medium size business you can’t possibly avoid using Twitter. According to Omnicoreagency.com, Twitter as of June 2018 had 261 million users worldwide and out of those 69 million are located in the US.
Retweets and likes help you gain followers and become a go-to source of information. A retweet is a great way for your businesses post to reach a broader audience. When one of your followers or the follower of a hashtag sees your tweet and wants to share it with their following they can retweet it. If someone retweets your tweet they can decide to comment or not comment. Then your tweet ends up in their followers feed.
Twitter is where the hashtag originated. A hashtag looks like this: #WCMIA. That hashtag was for the recent WordCamp Miami. Hashtags are used to gain more traction for your tweets. Anyone can come up with a hashtag. Businesses, events, holidays, anything really can be a hashtag. Hashtags get your tweet noticed by more people because on Twitter you can not only follow people and businesses but you can follow a hashtag. Hashtags help you gain followers as well. If someone that follows a hashtag sees your tweet they can possibly follow you.
When you want to get more attention on your tweet you can tag someone or a business in it. Twitter handles look like this: @LindseySoucie. So if I want a certain person to see my tweet I can use their Twitter handle in the tweet and it will give them a notification. This is an awesome feature because if you have a question for someone or a comment you want to make you can tag them and they will see it and possibly answer you.
I mentioned in my previous post about Facebook that I help manage a Facebook page for a football blog. The football blog
The Twitter algorithm is always changing and it’s important to keep up with the changes. A tweet has a very short lifespan of only 18 minutes. As a business, it’s vital to be consistent, create engaging tweets, use appropriate hashtags, and tag other people in your tweets. All of these things will help your business gain more exposure and grow your following.
If all of this seems overwhelming reach out to us and let us know how we can help.
Continue reading this series:
Social Media 101: Why Should You Hire a Social Media Manager?