This post is part of the series Social Media 101
Other posts in this series:
Welcome to Social Media 101! Over the course of several articles I will be explaining how I use these platforms to promote my business and brand. Stay tuned to this series and I’ll let you in on the secrets I have discovered.
Having a website for your business is important. Social media does not replace a professional website with proper SEO optimization, schema markup, and quality design. A website is your businesses number one asset. A website allows potential and current customers a place to find the answers to some vital questions.
According to Bluecorona.com, your businesses website should answer three basic questions without having the user scroll past the first page.
- Who are you?
- What do you offer/do?
- How do I contact you?
After a website is created social media should become the focus. Social media is a great way to promote your brand and let customers and potential customers know about what is going on with your business. There are many types of social media sites available. It’s important to explore which ones work for you and your business. I personally like using Facebook, Twitter, and just recently added Instagram.
Once you get going with social media and consistently use the platforms you chose you will start seeing results. For example, I operate a Facebook page for a blog that my fiance writes about a local football team. When I started posting for the page the likes, comments, and engagements were very low. I got a lot more traction in Facebook groups. I began posting regularly and sharing my posts to those groups. As I’ve gained credibility the likes, comments, and engagements have increased drastically. We had around 100 likes when I took over the page and now we have nearly 400. That number goes up every day. When you post regularly your hard work will pay off.
The first platform I will introduce to you is one most of us are rather familiar with, Facebook has 2.32 billion worldwide users according to Zephoria.com. Facebook is simply too big to ignore and not use as part of your business’s digital marketing campaign. I will let you in on how to use a Facebook business page, groups, messenger, and how to develop an engaging post that will help your business gain exposure with likes, comments, feedback, and extend your reach.
The second platform focus will be on Twitter. Twitter is an exciting platform that allows real-time responses from your followers and followers of another user or a hashtag. I will let you know how to create an engaging tweet that will hopefully get not just likes but retweets. Retweets and likes help you gain followers and become a go-to source of information.
The last platform focus will be on Instagram. Instagram focuses strictly on photos. You can add a small caption but its mostly about the photo. I will let you in on the secret to creating a photo and mastering the art of the hashtag. Hashtagging is the key to gaining more exposure for your business and gaining followers.
Stay tuned for my next piece in this Social Media 101 series where we will explore Facebook and how to make it work for your business.
Continue reading this series:
Social Media 101: Facebook