This post is part of the series Social Media 101
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Facebook is an extremely popular social media platform. If you have a small business it’s silly not be present on Facebook, which had 2.2 billion active users worldwide as of January 2018. Even if your small business is only exposed to a small fraction of that those are incredible numbers. In this article, I will explain some of the Facebook 101 tips and tricks I have learned when it comes to using Facebook to promote your business.
Consistency Pays Off
The first thing you need to know is consistency is key. You are not going to gain a ton of followers overnight. It takes time to build your audience. With that being said if you post on a
I manage a Facebook page for a football blog. At first, the blog primarily focused on just that blog posts and did little to nothing with its Facebook page. When I started working on the football blog Facebook page it had around 100 likes. Which means around 100 people took the time to give the page a thumbs up or
You might be thinking what is an engaging post? An engaging post is a post that gets followers of the page to either like, share, or comment on the post. There are several types of posts that get someone to stop scrolling. We live in a society that likes to scroll and swipe thanks to various social media platforms. The idea here is to get someone to stop scrolling and engage with your post. For example, on the football blog page, I have found that people like posts about players, scores, polls, and answering questions. Mixed in with these types of posts were the blog posts. The views on the blogs website really started to gain momentum. Once that happened the blog turned into a podcast and is still steadily growing its audience.
Another factor on a business Facebook page is your post reach. The football blog has just over 400 likes or followers but if you post and share that post in several related Facebook groups then the reach or number of people that see your post in their newsfeed can be much higher. Right now on the football blog page, there are just over 400 followers but the reach after I share the post in several related groups is an average of 2000. That’s a huge difference.
Facebook groups are a great way to get a lot of people that are like-minded to be a captive audience. When I took over managing the football blog Facebook page the person running it had joined only one group, but they had become a reputable source of information. Facebook groups are really cool because when you join you have a badge that states you are a new member. But the more you post and the more engagements you have you gain other badges. The person running the football blog had become a conversation starter, which is the next step up from being a new member. After I took over and started posting more pictures I went from a conversation starter to a visual storyteller. In order to gain more reach on the blogs posts as part of the Facebook campaign, I joined several other related groups and slowly gaining new badges in those groups. I have even become a moderator in one group which allows me to accept or deny people that wish to join the group.
The Facebook algorithm is always changing and it’s important to keep up with the changes. A Facebook post generally has a lifespan of 18 hours. And as a business page, only about 3% of your following is actually seeing your posts. So it’s vital to be consistent, create engaging posts, post them at the right times, and join groups. All of these things will help your business gain more traction and grow your following. If all of this seems overwhelming reach out to us and let us know how we can help.
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Social Media 101: Twitter