In previous articles, we have said that having a personal Facebook, Instagram, or Twitter should be separate from your business accounts. If you ask just about anyone if they are on a particular social media platform such as Facebook, most people will respond with yes. But being on social media and using it are two totally different things. In this article, I will address the difference between being on social media for personal reasons versus using social media for your business.
Being On Social Media
When someone tells you they are on social media it’s most likely for personal reasons. They are posting every once in a while to their friends and family. People that are just on social media post pictures of their kids, what they are doing over the weekend, vacation pictures, etc…You get the general idea. They are not using social media for any real purpose. If you are not a business owner trying to gain traction for your business doing this is absolutely fine. You are not looking to get a lot of reach on your posts. You just want to share memories with your personal friends and family. I mentioned in a previous article that organic reach is when you just post something on your page without any paid advertising and usually only a small percentage of your audience in this case your friends and family are actually seeing it until the post receives a lot of engagements then the reach gets bigger.
Using Social Media For Your Business
Now if you are a business owner you do not just want to be on social media you want to use social media. You might be asking what does it mean to use social media versus be on it. Well, if you are using social media you are using it for a purpose. You have a strategy in place and have a clear vision of what you want to get out of it. A business that is just on social media is making a HUGE mistake. Business pages should not be treated like personal ones. If you are running a successful business page you are posting consistently and with purpose. You are actively trying to get as much reach as possible and you may even be paying for some of that reach through the use of Facebook ads. Do not make a big mistake and only post on your business page every once in a while and expect to get anywhere. If that’s the case you are wasting your time. Your organic reach will be very low and hardly any of your followers will even see your post.
What Can You Do?
If you are truly using social media you are actively trying to get as much reach as possible on your posts. In Playing the Facebook Game, I let you in on some secrets on how to gain more traction with your posts. One of the best ways, in my opinion, is to join Facebook groups. If you own a business you should have your own Facebook group attached to your business page. A group is a great way to interact with your audience. You can post things on your page and share them in your own group as well as other related groups. When you get more reactions you get more reach. It’s important that if you do have your own group that you are engaging with your audience. If someone asks a question or comments about something you need to respond. People like to be heard and they like prompt responses. This helps build that very important know, like, and trust relationship that I keep writing about. Remember that people want to buy from people that they feel like they know, like, and trust.
I see it all the time on Facebook. A business may have a decent following but they are only on social media because they think they have to be. They are not using it to promote their business effectively. Another thing to keep in mind is that you have to keep your personal opinions off of your business accounts. Voicing your personal opinions especially if its a controversial topic can damage your business’s reputation. Save that kind of stuff for your personal accounts. As always if any of this seems overwhelming and you have no idea where to start we are here to help. Feel free to contact us to learn more.