Facebook is undergoing some layout changes. Soon Facebook’s app and website will be getting a makeover. According to Mashable.com Facebook has unveiled an updated version of its app and website at F8. The new design will put a huge emphasis on groups.
I have written in several other articles the importance I thought groups had on Facebook. A group an ideal place to market your business and build the know, like, and trust relationship with your audience. One of the biggest reasons for this is people in a group all have at least 1 thing in common. Whatever the group is centered around is something that all the people in the group have an interest in. It’s essentially a captive audience just waiting for you to reach out too.
The Importance of Groups
I have said it a few times but I’ll say it again anyone can post on Facebook but depending on how you set yourself apart from the competition will determine how many people you actually reach. Plus if you have a business page for your business and let’s face it you should have a business page for your business and you don’t engage with your audience you just seem like a robot. People don’t want to buy from a robot they want to buy from people that they know, like, and trust.
Groups do just that. Engage an audience that is truly interested in what you are saying. For example, if you own a BBQ restaurant you would want to join groups that center around food, the local community, and of course BBQ. In those groups, you can ask questions, create polls, and build relationships with the members.
A Fresh Look
In the new redesign, Facebook is adding several places to find suggested groups. They are putting them in the marketplace, Facebook Watch, and several other sections of the website. Facebook will also be making a few cosmetic changes as well. The traditional blue bar across the top is going away. There will be more white space giving the site a cleaner look, with the Stories featured on the home screen slightly larger, and the icons moved to the top of the screen.
Facebook is also beginning to feature more “meaningful connections,” according to Mashable.com. They are adding a new Meet New Friends feature that will help people start friendships with others that have a shared interest. For example, the suggested friendships may be for people that live in your community; share a common school, workplace, or city.
Facebook also seems to be dabbling in the dating app game as well. All of these new features allow people who live in the same area to make an online connection. I believe that is will allow for connections to be made IRL (in real life). In today’s world, online dating is all the rage so it makes sense for a big player like Facebook to try and gain some of that market share.
My final thoughts on all these changes are that I like where Facebook is going with these moves. I have always stressed the importance of joining groups and its nice to hear that Facebook is the potential of groups. I also like how the Stories featured will be larger. The biggest growing trend on social media is the use of stories and live videos. I’m sure that Facebook’s algorithm will also reflect these changes as well. Meaning that if you are joining and participating in groups your posts in those groups will get more reach. I also think you will be rewarded by the algorithm for using the Stories feature as well.