You’ve probably heard the term accessibility a lot recently. Society is becoming more and more inclusive, and so accessibility has become a buzz word. But why does accessibility matter to you, the business owner?
Accessibility: More than wheelchair ramps
When you think about accessibility, your first thought is probably wheelchair ramps and handrails in your bathroom stalls. But accessibility is so much more than that, especially on the web. Not having an accessible website directly affects your bottom line. What’s worse, is you probably didn’t even realize it.
If you’re a business owner with a physical location like a storefront, you’ve probably heard of the Americans with Disabilities Act (ADA). The ADA was first enacted in 1990, and covered requirements like handicap rails in bathroom stalls and wheelchair ramps for building entrances. What you may not now is a 2010 update to the ADA added standards for Accessible Design. The law requires certain accessibility features.
Threat of Lawsuits
Recent lawsuits, including one here in Florida, have ruled that not having an accessible website is part of the ADA. These suits go beyond the current law, and set a precedent that does not bode well for businesses without an accessibility policy or accessible website.
Did you know that 1 in 12 men (8%) experiences some form of color blindness? If your target customer is an 18-45 year old man, the target for most media outlets, you’re immediately cutting out 8% of your earning potential by not having an accessible site. It may not seem like a large number until you extrapolate it over 100,000 potential customers. Would you want to lose out on 8,000 sales because customers can’t read your content?
How to get an accessible site
Making your site accessible all depends on the state of your website. The best way to find out the state of your site is to get an accessibility audit. Our audits start at just $500! We provide recommendations so you know what needs to be done to get your site up to the accessibility laws and standards.
Got questions? Contact us today!